Since 2011 Troy has been managing and growing whisky businesses in Australia and New Zealand, as CEO of three separate and well-respected brands: Lark, Overeem and The New Zealand Whisky Collection.
In mid-2019 Troy joined the Advisory Board of Old Young’s Distillery in Western Australia, which also operates Old Young’s Kitchen, Gingin Gin and Juniper Society online gin subscription. In recent years he has been advising more than 10 other up-and-coming distilleries, or those already in a fast-growth phase.
Troy lovess helping distillery founders grasp the true economics and realities of growing a spirit business from nothing, or with limited capital, to something of meaning in the industry and great value. To help more potential Australian distillers, he co-founded The Distillers Institute in early 2020. They now have almost 400 students undertaking one of their courses.
Since early 2017 Troy has been the Chairperson of fast-growing, and the second largest craft brewer in Tasmania, Hobart Brewing Co.
His passions in life outside of whisky and business include cooking, hiking, travel and bushwalking with his chocolate labrador Carlton supporter.
For more on Troy’s, see his LinkedIn profile.